The breakthrough biotechnology used in the development of the product ensures that the sunscreen applies easily to the skin, and doesn’t leave it feeling sticky, which can be the case with many natural mineral sunscreens. The effectiveness is immediate, and the duration of protection is longer than that of chemical based sunscreens.
The filters sit on the skin’s surface and create a physical barrier to the sun by reflecting UV rays (like mirrors).
#Best baby sunscreen 2016 free#
The Pure Beginnings Sensitive Sun Milk uses a combination of 100% natural mineral filters, Titanium Dioxide and Zinc Oxide, which are guaranteed free of nanoparticles. How is the Pure Beginning natural sunscreen different? The slight whitening effect of the mineral filters upon application fades very quickly, and the non-greasy, fast absorbing application ensures long lasting comfort on the skin.
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Using the latest innovations in biotechnology, the new Pure Beginnings sunscreen uses quality active ingredients that are safe, clean, and pollutant-free – making them kind to the skin and to our planet. We are extremely excited with the product we have developed, and believe it is going to be very popular in our market”, he concludes. They are often thick and sticky and don’t feel good on the skin.
“As a result, we have worked tirelessly to develop a sunscreen that meets all our strict standards, whilst still having a good application and feel, and which is suited to the strong African sun.” Bruce continues, “One of the biggest challenges of mineral filter sunscreens is the consistency and texture of the cream. “Over the last few years, our number one product request has been for a safe, natural sunscreen suitable for sensitive skins” says Bruce Moore-Gordon, owner of Pure Beginnings. With 100% natural mineral filters, water resistance, broad-spectrum protection (UVA + UVB rays), it is perfectly suited to protecting the whole family from the harsh South African sun. Pure Beginnings, South Africa’s most trusted organic baby and kids’ brand, is proud to announce the launch of their first natural sunscreen.
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